Brasseler Group :
GEM Digital X-ray Sensor-Product Development
Launched a new technology category in dental sensors, integrating a more univeral fit sensor with plug-and-play software, this launch marked a major expansion in Brasseler’s offering.Components
• Market viability analysis• Branding, positioning, differentiation• Packaging design and vendor sourcing• Sales enablement (materials) & training• Backend POS process developmentResults
• Beat aggressive sales forecasts by 22%• Package design led to redesign of all Brasseler packaging• Henry Schein C-suite bestowed ‘2021 best product launch’ internal award
Quick Start Guide
Starter Kit and Barrier Packaging
Positioning Systerm
Technology Exploded View