Brasseler Group:
GEM Sensor: Go-to-Market Strategy
Components
• Market viability analysis
• Branding, positioning, differentiation
• Packaging design and vendor sourcing
• Sales enablement (materials) & training
• Backend POS process development
Results
• Beat aggressive sales forecasts by 22%
• Package design led to redesign of all Brasseler packaging
• Henry Schein C-suite bestowed ‘2021 best product launch’ internal award