Brasseler Group:

GEM Sensor: Go-to-Market Strategy

Components

• Market viability analysis
• Branding, positioning, differentiation
• Packaging design and vendor sourcing
• Sales enablement (materials) & training
• Backend POS process development

Results

• Beat aggressive sales forecasts by 22%
• Package design led to redesign of all Brasseler packaging
• Henry Schein C-suite bestowed ‘2021 best product launch’ internal award
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GEM Product Development

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